Yale University

LICENSED CHILDREN’S & TEEN’S APPAREL

A graphic system developed for Yale's new licensed children's and teen's garment line, built for a brand-extension look-book pitched to international retailers — including Lefties (Spain) and a major Paris department store — with distribution planned across 83+ countries. The set reinterprets Yale icons (the 1701 founding mark, "Lux et Veritas," Handsome Dan, and the Boola Boola fight song) through streetwear-informed lettering and graffiti-inspired type, giving heritage collegiate marks a playful, youth-market edge.